AM/FM Radio and Podcast interviews are the gift that keep on giving. They offer authors a way to be heard by millions of people and are often conducted over the phone. Most hosts offer both live and pre-recorded interviews, several of which are syndicated. This means your one interview will be heard for years to come. You will also have links to be able to promote each show on your social media and website. I offer one spreadsheet of 20 relevant contacts and make two reach out / follow up efforts on your behalf.